Why I built this space — and why I wish someone had built it for me ten years ago.
LET'S START HERE
I want to be completely honest with you right from the start: I didn't build this because I had it all figured out. I built it because I didn't — and I was exhausted, confused, and frankly a little pissed off that nobody was talking about what was actually happening to my body.
A few years back, I hit a wall I didn't see coming. I was doing everything "right" — working out, eating reasonably well, trying to stay on top of life as a single mom of three. And yet something felt profoundly off. My body wasn't responding the way it used to. My energy was inconsistent at best, nonexistent at worst. The weight that used to come off when I tightened things up? It was just… staying. And the mental fog, the mood shifts, the way I'd wake up at 3am with my heart hammering for absolutely no reason — none of it made sense to me.
I went looking for answers and what I found was a lot of noise. Influencers selling quick fixes. Generic advice that felt designed for 25-year-olds. Medical appointments where I left feeling dismissed, like my symptoms weren't serious enough to warrant a real conversation. I was told "this is normal for your age" like that was supposed to be comforting. Like I should just accept it and move on.
"Normal doesn't mean inevitable. And it definitely doesn't mean you have to settle for it."
WHAT I ACTUALLY FOUND OUT
Here's what changed everything for me: I started learning about perimenopause. Not the watered-down, "hot flashes and mood swings" version I'd always heard about. The real version. The decade-long hormonal transition that can begin in your late 30s or early 40s, long before your period actually stops — the one that affects your sleep, your metabolism, your mood, your joints, your libido, your sense of identity. That version.
The more I learned, the more I realized two things at once. First, that I wasn't broken or dramatic or weak — I was having a real, physiological experience that was being wildly under-discussed. Second, that there was actually a lot I could do about it. Not to fight my body, but to work with it. To fuel it differently. Train it smarter. Understand what it actually needs at this stage instead of applying the same rules I'd used in my twenties and wondering why nothing was working anymore.
That shift — from confusion and frustration to knowledge and action — was genuinely life-changing for me. And it made me furious that it had taken so long to find it, and that so many women I knew were still stuck in the fog I'd been living in.
WHY I CREATED THIS SPACE
Hot Mess Hormone Club exists because I needed it and it didn't exist yet.
It's for the woman who is killing it at the gym and still gaining weight around her midsection and doesn't understand why. It's for the woman who used to sleep eight hours and now can't make it to 3am without waking up drenched in sweat. It's for the woman who feels like she's disappearing a little bit — losing herself in the exhaustion and the hormonal chaos — and quietly wonders if this is just what the rest of her life looks like.
I want to tell that woman: no. Absolutely not. You don't have to settle for that.
This is not a space where I'm going to sell you some miracle supplement or tell you to just "eat less and move more." I am going to give you real information, honest conversation, and a community of women who get it because they're living it too. I'm going to share what I've learned — from research, from my own experience, from trial and a whole lot of error — because I genuinely believe that knowledge is the first step to reclaiming yourself.
"You're not falling apart. You're changing. And there's a version of you on the other side of this transition who is stronger, clearer, and more her than ever."
A LITTLE ABOUT ME
I'm a 42-year-old single mom of three living in the Niagara region of Ontario. I lift weights several times a week — not because I'm trying to look a certain way, but because the gym has become one of the places where I feel most like myself. I'm a support worker by day, working with people who need real care and presence. I cook most of my own food. I have two dogs and two cats, which means my house is never quiet and I am never bored.
I'm not a doctor. I'm not a registered dietitian. I'm a real woman who did the work to understand what was happening in her own body and decided she wasn't going to keep that information to herself. Everything I share here I will back up with solid sources, and I will always encourage you to bring these conversations to your own healthcare provider — ideally one who actually takes you seriously.
What I am is honest, direct, and deeply invested in this community. I've been that woman sitting in the parking lot after a frustrating doctor's appointment, googling symptoms on her phone and feeling completely alone in it. I don't want that for you.
WHAT'S COMING
Every week, I'll be sharing content that covers the hormonal shifts happening in perimenopause — what they are, why they happen, and what you can do about them. We'll talk about training and nutrition in a way that's actually calibrated to our bodies at this stage. We'll talk about sleep, stress, and the sneaky ways cortisol is probably making your life harder. We'll talk about identity — because for so many of us, this transition isn't just physical, it's a genuine reckoning with who we are and who we're becoming.
I'm also building out a shop with tools and resources to support you — things I've personally developed because I went looking for them and couldn't find exactly what I needed. Nothing will ever be pressure, nothing will ever be snake oil, and I will never recommend something I don't stand behind fully.
For now, I just want to say: I'm glad you're here. Whether you found me because something resonated on social media, or a friend sent you a link, or you were at 2am doing exactly the kind of frantic Google searching I know so well — welcome. You're in the right place.
We're not going quietly into this transition. We're going loudly, together, and on our own terms.
— Sheena 🖤